What happens to a country when its young people stop having sex? Japan is finding out… Abigail Haworth investigates
Japanese man and woman lean away from each other
Arm’s
 length: 45% of Japanese women aged 16-24 are ‘not interested in or 
despise sexual contact’. More than a quarter of men feel the same way. 
Photograph: Eric Rechsteiner
Ai Aoyama is a sex and relationship 
counsellor who works out of her narrow three-storey home on a Tokyo back
 street. Her first name means "love" in Japanese, and is a keepsake from
 her earlier days as a professional dominatrix. Back then, about 15 
years ago, she was Queen Ai, or Queen Love, and she did "all the usual 
things" like tying people up and dripping hot wax on their nipples. Her 
work today, she says, is far more challenging. Aoyama, 52, is trying to 
cure what Japan's media calls sekkusu shinai shokogun, or "celibacy 
syndrome".
Japan's under-40s appear to be losing interest in 
conventional relationships. Millions aren't even dating, and increasing 
numbers can't be bothered with sex. For their government, "celibacy 
syndrome" is part of a looming national catastrophe. Japan already has 
one of the world's lowest birth rates. Its population of 126 million, 
which has been shrinking for the past decade, is projected to plunge a 
further one-third by 2060. Aoyama believes the country is experiencing 
"a flight from human intimacy" – and it's partly the government's fault.
The
 sign outside her building says "Clinic". She greets me in yoga pants 
and fluffy animal slippers, cradling a Pekingese dog whom she introduces
 as Marilyn Monroe. In her business pamphlet, she offers up the 
gloriously random confidence that she visited North Korea in the 1990s 
and squeezed the testicles of a top army general. It doesn't say whether
 she was invited there specifically for that purpose, but the message to
 her clients is clear: she doesn't judge.
Inside, she takes me 
upstairs to her "relaxation room" – a bedroom with no furniture except a
 double futon. "It will be quiet in here," she says. Aoyama's first task
 with most of her clients is encouraging them "to stop apologising for 
their own physical existence".
The number of single people has 
reached a record high. A survey in 2011 found that 61% of unmarried men 
and 49% of women aged 18-34 were not in any kind of romantic 
relationship, a rise of almost 10% from five years earlier. Another 
study found that a third of people under 30 had never dated at all. 
(There are no figures for same-sex relationships.) Although there has 
long been a pragmatic separation of love and sex in Japan – a country 
mostly free of religious morals – sex fares no better. A survey earlier 
this year by the Japan Family Planning Association (JFPA) found that 45%
 of women aged 16-24 "were not interested in or despised sexual 
contact". More than a quarter of men felt the same way.
Sex 
counsellor Ai Aoyama with a client and her dog Learning to love: sex 
counsellor Ai Aoyama, with one of her clients and her dog Marilyn. 
Photograph: Eric Rechsteiner/Panos Picture
Many people who seek 
her out, says Aoyama, are deeply confused. "Some want a partner, some 
prefer being single, but few relate to normal love and marriage." 
However, the pressure to conform to Japan's anachronistic family model 
of salaryman husband and stay-at-home wife remains. "People don't know 
where to turn. They're coming to me because they think that, by wanting 
something different, there's something wrong with them."
Official
 alarmism doesn't help. Fewer babies were born here in 2012 than any 
year on record. (This was also the year, as the number of elderly people
 shoots up, that adult incontinence pants outsold baby nappies in Japan 
for the first time.) Kunio Kitamura, head of the JFPA, claims the 
demographic crisis is so serious that Japan "might eventually perish 
into extinction".
Japan's under-40s won't go forth and multiply 
out of duty, as postwar generations did. The country is undergoing major
 social transition after 20 years of economic stagnation. It is also 
battling against the effects on its already nuclear-destruction-scarred 
psyche of 2011's earthquake, tsunami and radioactive meltdown. There is 
no going back. "Both men and women say to me they don't see the point of
 love. They don't believe it can lead anywhere," says Aoyama. 
"Relationships have become too hard."
Marriage has become a 
minefield of unattractive choices. Japanese men have become less 
career-driven, and less solvent, as lifetime job security has waned. 
Japanese women have become more independent and ambitious. Yet 
conservative attitudes in the home and workplace persist. Japan's 
punishing corporate world makes it almost impossible for women to 
combine a career and family, while children are unaffordable unless both
 parents work. Cohabiting or unmarried parenthood is still unusual, 
dogged by bureaucratic disapproval.
Aoyama says the sexes, 
especially in Japan's giant cities, are "spiralling away from each 
other". Lacking long-term shared goals, many are turning to what she 
terms "Pot Noodle love" – easy or instant gratification, in the form of 
casual sex, short-term trysts and the usual technological suspects: 
online porn, virtual-reality "girlfriends", anime cartoons. Or else 
they're opting out altogether and replacing love and sex with other 
urban pastimes.
Some of Aoyama's clients are among the small 
minority who have taken social withdrawal to a pathological extreme. 
They are recovering hikikomori ("shut-ins" or recluses) taking the first
 steps to rejoining the outside world, otaku (geeks), and long-term 
parasaito shingurus (parasite singles) who have reached their mid-30s 
without managing to move out of home. (Of the estimated 13 million 
unmarried people in Japan who currently live with their parents, around 
three million are over the age of 35.) "A few people can't relate to the
 opposite sex physically or in any other way. They flinch if I touch 
them," she says. "Most are men, but I'm starting to see more women."
Young
 women shopping in Tokyo No sex in the city: (from left) friends Emi 
Kuwahata, 23, and Eri Asada, 22, shopping in Tokyo. Photograph: Eric 
Rechsteiner/Panos Pictures
Aoyama cites one man in his early 30s,
 a virgin, who can't get sexually aroused unless he watches female 
robots on a game similar to Power Rangers. "I use therapies, such as 
yoga and hypnosis, to relax him and help him to understand the way that 
real human bodies work." Sometimes, for an extra fee, she gets naked 
with her male clients – "strictly no intercourse" – to physically guide 
them around the female form. Keen to see her nation thrive, she likens 
her role in these cases to that of the Edo period courtesans, or oiran, 
who used to initiate samurai sons into the art of erotic pleasure.
Aversion
 to marriage and intimacy in modern life is not unique to Japan. Nor is 
growing preoccupation with digital technology. But what endless Japanese
 committees have failed to grasp when they stew over the country's 
procreation-shy youth is that, thanks to official shortsightedness, the 
decision to stay single often makes perfect sense. This is true for both
 sexes, but it's especially true for women. "Marriage is a woman's 
grave," goes an old Japanese saying that refers to wives being ignored 
in favour of mistresses. For Japanese women today, marriage is the grave
 of their hard-won careers.
I meet Eri Tomita, 32, over Saturday 
morning coffee in the smart Tokyo district of Ebisu. Tomita has a job 
she loves in the human resources department of a French-owned bank. A 
fluent French speaker with two university degrees, she avoids romantic 
attachments so she can focus on work. "A boyfriend proposed to me three 
years ago. I turned him down when I realised I cared more about my job. 
After that, I lost interest in dating. It became awkward when the 
question of the future came up."
Tomita says a woman's chances of
 promotion in Japan stop dead as soon as she marries. "The bosses assume
 you will get pregnant." Once a woman does have a child, she adds, the 
long, inflexible hours become unmanageable. "You have to resign. You end
 up being a housewife with no independent income. It's not an option for
 women like me."
Around 70% of Japanese women leave their jobs 
after their first child. The World Economic Forum consistently ranks 
Japan as one of the world's worst nations for gender equality at work. 
Social attitudes don't help. Married working women are sometimes 
demonised as oniyome, or "devil wives". In a telling Japanese ballet 
production of Bizet's Carmen a few years ago, Carmen was portrayed as a 
career woman who stole company secrets to get ahead and then framed her 
lowly security-guard lover José. Her end was not pretty.
Prime 
minister Shinzo Abe recently trumpeted long-overdue plans to increase 
female economic participation by improving conditions and daycare, but 
Tomita says things would have to improve "dramatically" to compel her to
 become a working wife and mother. "I have a great life. I go out with 
my girl friends – career women like me – to French and Italian 
restaurants. I buy stylish clothes and go on nice holidays. I love my 
independence."
Tomita sometimes has one-night stands with men she
 meets in bars, but she says sex is not a priority, either. "I often get
 asked out by married men in the office who want an affair. They assume 
I'm desperate because I'm single." She grimaces, then shrugs. 
"Mendokusai."
Mendokusai translates loosely as "Too troublesome" 
or "I can't be bothered". It's the word I hear both sexes use most often
 when they talk about their relationship phobia. Romantic commitment 
seems to represent burden and drudgery, from the exorbitant costs of 
buying property in Japan to the uncertain expectations of a spouse and 
in-laws. And the centuries-old belief that the purpose of marriage is to
 produce children endures. Japan's Institute of Population and Social 
Security reports an astonishing 90% of young women believe that staying 
single is "preferable to what they imagine marriage to be like".
Eri 
Tomita, 32, office worker in Tokyo 'I often get asked out by married men
 in the office who want an affair as I am single. But I can’t be 
bothered': Eri Tomita, 32. Photograph: Eric Rechsteiner/Panos Pictures
The
 sense of crushing obligation affects men just as much. Satoru Kishino, 
31, belongs to a large tribe of men under 40 who are engaging in a kind 
of passive rebellion against traditional Japanese masculinity. Amid the 
recession and unsteady wages, men like Kishino feel that the pressure on
 them to be breadwinning economic warriors for a wife and family is 
unrealistic. They are rejecting the pursuit of both career and romantic 
success.
"It's too troublesome," says Kishino, when I ask why 
he's not interested in having a girlfriend. "I don't earn a huge salary 
to go on dates and I don't want the responsibility of a woman hoping it 
might lead to marriage." Japan's media, which has a name for every 
social kink, refers to men like Kishino as "herbivores" or soshoku 
danshi (literally, "grass-eating men"). Kishino says he doesn't mind the
 label because it's become so commonplace. He defines it as "a 
heterosexual man for whom relationships and sex are unimportant".
The
 phenomenon emerged a few years ago with the airing of a Japanese 
manga-turned-TV show. The lead character in Otomen ("Girly Men") was a 
tall martial arts champion, the king of tough-guy cool. Secretly, he 
loved baking cakes, collecting "pink sparkly things" and knitting 
clothes for his stuffed animals. To the tooth-sucking horror of Japan's 
corporate elders, the show struck a powerful chord with the generation 
they spawned.
Satoru Kishino, 31 ‘I find women attractive but I’ve 
learned to live without sex. Emotional entanglements are too 
complicated’: Satoru Kishino, 31. Photograph: Eric Rechsteiner/Panos 
Pictures
Kishino, who works at a fashion accessories company as a
 designer and manager, doesn't knit. But he does like cooking and 
cycling, and platonic friendships. "I find some of my female friends 
attractive but I've learned to live without sex. Emotional entanglements
 are too complicated," he says. "I can't be bothered."
Romantic 
apathy aside, Kishino, like Tomita, says he enjoys his active single 
life. Ironically, the salaryman system that produced such segregated 
marital roles – wives inside the home, husbands at work for 20 hours a 
day – also created an ideal environment for solo living. Japan's cities 
are full of conveniences made for one, from stand-up noodle bars to 
capsule hotels to the ubiquitous konbini (convenience stores), with 
their shelves of individually wrapped rice balls and disposable 
underwear. These things originally evolved for salarymen on the go, but 
there are now female-only cafés, hotel floors and even the odd apartment
 block. And Japan's cities are extraordinarily crime-free.
Some 
experts believe the flight from marriage is not merely a rejection of 
outdated norms and gender roles. It could be a long-term state of 
affairs. "Remaining single was once the ultimate personal failure," says
 Tomomi Yamaguchi, a Japanese-born assistant professor of anthropology 
at Montana State University in America. "But more people are finding 
they prefer it." Being single by choice is becoming, she believes, "a 
new reality".
Is Japan providing a glimpse of all our futures? 
Many of the shifts there are occurring in other advanced nations, too. 
Across urban Asia, Europe and America, people are marrying later or not 
at all, birth rates are falling, single-occupant households are on the 
rise and, in countries where economic recession is worst, young people 
are living at home. But demographer Nicholas Eberstadt argues that a 
distinctive set of factors is accelerating these trends in Japan. These 
factors include the lack of a religious authority that ordains marriage 
and family, the country's precarious earthquake-prone ecology that 
engenders feelings of futility, and the high cost of living and raising 
children.
"Gradually but relentlessly, Japan is evolving into a 
type of society whose contours and workings have only been contemplated 
in science fiction," Eberstadt wrote last year. With a vast army of 
older people and an ever-dwindling younger generation, Japan may become a
 "pioneer people" where individuals who never marry exist in significant
 numbers, he said.
Japan's 20-somethings are the age group to 
watch. Most are still too young to have concrete future plans, but 
projections for them are already laid out. According to the government's
 population institute, women in their early 20s today have a one-in-four
 chance of never marrying. Their chances of remaining childless are even
 higher: almost 40%.
They don't seem concerned. Emi Kuwahata, 23,
 and her friend, Eri Asada, 22, meet me in the shopping district of 
Shibuya. The café they choose is beneath an art gallery near the train 
station, wedged in an alley between pachinko pinball parlours and adult 
video shops. Kuwahata, a fashion graduate, is in a casual relationship 
with a man 13 years her senior. "We meet once a week to go clubbing," 
she says. "I don't have time for a regular boyfriend. I'm trying to 
become a fashion designer." Asada, who studied economics, has no 
interest in love. "I gave up dating three years ago. I don't miss 
boyfriends or sex. I don't even like holding hands."
Asada 
insists nothing happened to put her off physical contact. She just 
doesn't want a relationship and casual sex is not a good option, she 
says, because "girls can't have flings without being judged". Although 
Japan is sexually permissive, the current fantasy ideal for women under 
25 is impossibly cute and virginal. Double standards abound.
In 
the Japan Family Planning Association's 2013 study on sex among young 
people, there was far more data on men than women. I asked the 
association's head, Kunio Kitamura, why. "Sexual drive comes from 
males," said the man who advises the government. "Females do not 
experience the same levels of desire."
Over iced tea served by 
skinny-jeaned boys with meticulously tousled hair, Asada and Kuwahata 
say they share the usual singleton passions of clothes, music and 
shopping, and have hectic social lives. But, smart phones in hand, they 
also admit they spend far more time communicating with their friends via
 online social networks than seeing them in the flesh. Asada adds she's 
spent "the past two years" obsessed with a virtual game that lets her 
act as a manager of a sweet shop.
Japanese-American author Roland
 Kelts, who writes about Japan's youth, says it's inevitable that the 
future of Japanese relationships will be largely technology driven. 
"Japan has developed incredibly sophisticated virtual worlds and online 
communication systems. Its smart phone apps are the world's most 
imaginative." Kelts says the need to escape into private, virtual worlds
 in Japan stems from the fact that it's an overcrowded nation with 
limited physical space. But he also believes the rest of the world is 
not far behind.
Getting back to basics, former dominatrix Ai 
Aoyama – Queen Love – is determined to educate her clients on the value 
of "skin-to-skin, heart-to-heart" intimacy. She accepts that technology 
will shape the future, but says society must ensure it doesn't take 
over. "It's not healthy that people are becoming so physically 
disconnected from each other," she says. "Sex with another person is a 
human need that produces feel-good hormones and helps people to function
 better in their daily lives."
Aoyama says she sees daily that 
people crave human warmth, even if they don't want the hassle of 
marriage or a long-term relationship. She berates the government for 
"making it hard for single people to live however they want" and for 
"whipping up fear about the falling birth rate". Whipping up fear in 
people, she says, doesn't help anyone. And that's from a woman who knows
 a bit about whipping.